JAN 20 2020, NEUROAESTHETICS
Neuroaesthetics is a field of experimental science that aims to combine (neuro-)psychological research with aesthetics by investigating the "perception, production, and response to art, as well as interactions with objects and scenes that evoke an intense feeling, often of pleasure." Wiki.
The new study of Neuroaesthetics, since~2002, uses the functional brain anatomy along with an understanding of psychology in tandem with the human perception.
If we advance the study of Neuroaesthetics related to the the built environment, we approach new ways in which to consider how spaces that we inhabit such as the workplace affect us beyond suspended art e.g. the color we select on walls to texture applied and varied ceiling heights;
the Totality of the space experience in approach, use and exiting.
Theories such as Prospect/Refuge come into play as we gather insight into relationships with the user and how best to plan for optional use. The field is just emerging, yet energizing to think that how we "think" matters, in not only the matter in our brain, but matters in how space is best planned.
Only time will tell where AI, algorithms and Neuroaesthetics take our aesthetic senses to benefit our physical senses- the built environment.
Below: "The Johns Hopkins International Arts + Mind Lab is working to advance the emerging field of neuroaesthetics, our biological response to art, dance, music, and architecture."https://hub.jhu.edu/magazine/2019/fall/neuroaesthetics-suchi-reddy-ivy-ross-susan-magsamen/
"The difficulty, however, is that "you can't always study the arts the way you conduct studies in medicine," Magsamen explains. The arts, being subjective, are harder to measure. In a cancer clinical trial, you might see whether a new medicine has an effect on shrinking a tumor.
How do you determine, in an evidence-based way, how people feel when exposed to art? "You have to redefine how you research because it's not the same as a mouse model looking at disease states or traditional clinical trials."
IAM Lab
How do you determine, in an evidence-based way, how people feel when exposed to art? "You have to redefine how you research because it's not the same as a mouse model looking at disease states or traditional clinical trials."
IAM Lab
Below: A Google arm band collects biometric data while the wearer tours the neuroaesthetics exhibit. The data is then displayed as a watercolor inkblot circle indicating moments of tranquility and stimulation.
Source: MAREMOSSO
Source: MAREMOSSO
Below: In the "Transformative" room, diffused lighting and an abundance of natural materials gave the room a calming, almost spiritual air.
Source: MAREMOSSO
Source: MAREMOSSO